Woolworths Launches Their Own Brick Toy

On Wednesday, 8th February, the 'Fresh Food People' did the unthinkable. They launched a new building-block product, focused entirely on growing your own farm. LEGO fans all over Australia have raced to their nearest bathroom to puke following the announcement of the LEGO rip-offs, which Woolworths seemingly hopes will bring more business to its stores.

The Bricks Farm logo from Woolworths. Source: Woolworths Australia.

Over the years, Australians have become used to Coles and Woolworths' attempts to out-do each other with different collectibles. From collectors cards to little grocery toys, we thought we'd seen it all... until now. Woolworths' latest scheme features unique human and animals figures, but also many bricks which are very similar, if not fully identical to existing LEGO bricks - such as the 1x2 brick and the 1x1 cylinder piece.

The Homestead Starter Pack for Bricks Farm by Woolworths. Source: Woolworths Australia.

To get started with building their farms, Woolworths shoppers will need to buy the starter pack, which retails for $15. From there, every $30 spent at Woolworths stores will result in customers receiving a Bricks Farm pack. The aim of the packs is to collect all the pieces to build the full farm as advertised by Woolworths.

Thankfully, someone at Woolworths must have realised that LEGO fans would want to rid of these abominations without killing turtles and other native wildlife, and have offered a better alternative to just throwing them in the bin or off a cliff. If you don't want to keep your Bricks Farm collectibles, you can find specially designed recycle bins at your Woolies store to rid of them in an environmentally-safe way. Thank goodness.

Woolworths Bricks Farm recycle bins will offer customers a way to get rid of the packs they receive. Source: Woolworths Australia.

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