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The #1 LEGO App Just Launched in Australia!
LEGO fans have been wanting a mobile app version of the LEGO website for years - and for Aussies, it's finally here! Today, The LEGO Group is announcing the launch of the LEGO® Insiders™ app in Australia. While only being announced today, it was actually pushed through the Apple App Store and Google Play yesterday, and after some testing I can confirm it works excellently!
Screenshots taken on the new LEGO Insiders App. Image source: Brick News Australia Pty Ltd.
LEGO's announcement confirms the following app features:
Earn points on every in-app purchase
Redeem points for instant savings and exclusive rewards
Access digital downloads
Discover LEGO sets, themes and experiences based on you or your family’s passions
Create and manage wish lists
Shop and stay informed about orders directly in the app
Get seasonal member offers, gifts with purchase and early access when available
...and much more on the way!
It should be noted that the LEGO Insider Program's membership card does not work in LEGO Certified Stores, and the Insider program currently remains separate from the physical LEGO store VIP program in Australia.
For members of the Qantas Frequent Flyer loyalty program in Australia, we'd still recommend you make actual LEGO purchases through your browser, as Qantas Shopping will be unable to detect purchases you make in the LEGO Insiders App (and therefore you won't earn Qantas Points on your purchases).
Availability and requirements:
The LEGO Insiders app is intended for users aged 18+
Language: English
Available on App Store and Google Play
iPhone: requires iOS 15.1 or later
Android: requires Android 7.0 or later
When I tested out the app, I was able to easily log into it using my LEGO website login details. I was then able to view my current LEGO orders, my Bricklink Designer Program purchases, my wishlists, current rewards I can spend my Insider Points on, and even shop directly in the app! The app is very responsive and the layout appears to be very consumer-friendly too. As someone who can occasionally be quite critical of LEGO, I genuinely think this app is a gamechanger.
Overall, I would strongly recommend LEGO fans in Australia to get this app. It's essentially all of the main LEGO website shopping features optimised for your mobile device, and makes browsing much easier. The LEGO Insiders App is slowly rolling out across the globe, with it initially releasing in a limited number of countries earlier in the year.
For more information on upcoming LEGO products, news and events, keep an eye on Brick News!
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